“Your Hologram”, Mac McCaughan

This way: Your Hologram   

Mac McCaughan is an American musician and record label owner, based in North Carolina. His main musical projects have been Superchunk since 1989 and Portastatic since the early 1990s. In 1989 he founded the independent record label Merge Records with Superchunk bandmate Laura Ballance.

McCaughan is a founding member of the rock band Superchunk. Formed in 1989, they are one of the bands that helped define the Chapel Hill music scene of the 1990s. Their energetic, high-velocity style and do-it-yourself ethics is influenced by punk rock. The band released a string of full-length albums and compilations throughout the ‘90s. After releasing their eighth studio album in 2001, the band went into a period of reduced activity. In 2010, the band released a new studio album Majesty Shredding and followed it up in 2013 with their tenth studio album, I Hate Music.

He also heads the band Portastatic, which began as a lo-fi side project from Superchunk and has blossomed into his main musical project. Prior to this, he was the head of another lo-fi band named Bricks with Andrew Webster of Tsunami, Josh Phillips and Laura Cantrell. Other bands he played with prior to Superchunk include Slushpuppies, Wwax and Metal Pitcher (with Ballance).

Merge Records—Along with his Superchunk band mate Laura Ballance, he founded the successful independent record label Merge Records in 1989 as a way to release music from Superchunk and music created by friends. The label has expanded to include artists from around the world and records reaching the top of the Billboard music charts, including the highly successful band Arcade Fire.

[Spotify] Your Hologram